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Social Media Content Guidelines

Please refer to these guidelines and tips, when creating social media content for TMCC. Be sure to check out our social media procedures as well.

If you have any questions, please contact the Marketing and Communications Office.

Thank you for helping promote TMCC and its wonderful college community!

Social Media Content

General

  • Stay Positive. Promote TMCC in a positive way; you represent the College.
  • New is Best. Post engaging, fresh content each week.
  • Promote. Help TMCC programs and activities to become more widely known.
  • Respect is Key. Maintain a respectful image of TMCC’s faculty, administration, staff, students, programs and facilities.

Text

  • Be Brief. Keep text short and light, no more than one to three sentences.
  • Consistency is Vital. Be consistent in messaging; mentor other social media posters in your department’s style.
  • Proofread.
    • Check for accuracy before publishing.
    • Spell check!
    • Standard hashtags include: #TMCCIsCommunity, #TMCCPaysOff, #YouAreWelcomeHere, #TMCC, and other tags that your department may use.

Photos

  • Best Light. Take photos at events that present TMCC in a good light; both in intention and with good physical lighting.
  • Media Release Waivers. Media release waivers are not needed when taking photos or videos in outdoor or public places such as the Plaza or Student Center, including public events; however, when taking photos or videos inside a classroom, private student club meeting, or where there is an expectation of privacy, have students sign a media release waiver form beforepublishing any photos.

Videos

  • Shadows Aren’t Good. Check the light and make sure the subject isn’t in shadow.
  • Zoom In. Come in closer to the subject, try not to shoot from a distance.
  • Eliminate Distractions. Look and listen for distracting elements, such as a trash can in the background, or a noisy lawn mower.
  • Be Brief. Keep videos to about 30 seconds, one minute on rare occasions.

Graphics and Music

  • Don't Distort the Logo. When using the TMCC logo in a post or video credits, do not stretch it disproportionately.
  • Copyrights and Licensing. Most online graphics, photos and music are copyrighted and can only be used if it indicates a Creative Commons license such as CC By-SA 3.0 or CC BY 2.0, or Public Domain, etc.

Finally, be familiar with TMCC's Web policy for External Web Publishing, Social Media and Mobile Applications.