Thank you for helping promote TMCC and its wonderful college community!
- Stay Positive. Promote TMCC in a positive way; you represent the College.
- New is Best. Post engaging, fresh content each week.
- Promote. Help TMCC programs and activities to become more widely known.
- Respect is Key. Maintain a respectful image of TMCC’s faculty, administration, staff, students, programs and facilities.
- Be Brief. Keep text short and light, no more than one to three sentences.
- Consistency is Vital. Be consistent in messaging; mentor other social media posters in your department’s style.
- Check for accuracy before publishing.
- Spell check!
- Standard hashtags include: #TMCCIsCommunity, #TMCCPaysOff, #YouAreWelcomeHere, #TMCC, and other tags that your department may use.
- Best Light. Take photos at events that present TMCC in a good light; both in intention and with good physical lighting.
- Media Release Waivers. Media release waivers are not needed when taking photos or videos in outdoor or public places such as the Plaza or Student Center, including public events; however, when taking photos or videos inside a classroom, private student club meeting, or where there is an expectation of privacy, have students sign a media release waiver form before publishing any photos.
- When a waiver is completed, please deliver it to the Marketing and Communications Office.
- Shadows Aren’t Good. Check the light and make sure the subject isn’t in shadow.
- Zoom In. Come in closer to the subject, try not to shoot from a distance.
- Eliminate Distractions. Look and listen for distracting elements, such as a trash can in the background, or a noisy lawn mower.
- Be Brief. Keep videos to about 30 seconds, one minute on rare occasions.
Graphics and Music
- Don't Distort the Logo. When using the TMCC logo in a post or video credits, do not stretch it disproportionately.
- Copyrights and Licensing. Most online graphics, photos and music are copyrighted and can only be used if it indicates a Creative Commons license such as CC By-SA 3.0 or CC BY 2.0, or Public Domain, etc.
Finally, be familiar with TMCC's Web policy for External Web Publishing, Social Media and Mobile Applications.