TMCC Brand Identity Standards

Primary Color System TMCC’s primary color system is used to ensure the reproduction of color is consistent, no matter where the colors appear. As an example, TMCC Green is used in the logo whenever possible as it serves as the key color in TMCC brand recognition. The primary color system is used for the TMCC logo, text, color fields and accent colors. Colors can be created via different methods depending on the application you are using. Please refer to the different formulas within the color system examples when recreating colors on your computer. TMCCGreen Spot: Pantone® 538 CMYK: 39 • 17 • 100 • 1 RGB: 170 • 179 • 0 HEX: #AAB300 TMCC Black Spot: Pantone® 419 CMYK: 76 • 65 • 66 • 90 RGB: 33 • 35 • 34 HEX: #212322 White Spot: Pantone® 11-0601 TCX CMYK: 0 • 0 • 0 • 0 RGB: 255 • 255 • 255 HEX: #FFFFFF Screening/Tinting/Opacity Ranges TMCC Green and black may be tinted to all percentages. 100 % 90 % 80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 % The way a specific color displays on your screen is dependent on the type of monitor you use, whether it is calibrated accurately and the type of program you are using to view the color. The values provided are color accurate to the specifications of this Brand Identity Standards and should only be used if an exact Pantone® color match is not available. 12 TMCC | Brand Identity Standards