TMCC Brand Identity Standards

About Colors One of the keys to establishing and maintaining a strong visual identity is the use of brand colors. The TMCC brand color system is composed of three primary colors PMS 583 “TMCC Green” Black White and 5 secondary (accent) colors PMS 115 • PMS 145 • PMS 202 • PMS 276 • PMS 3305 Whenever possible, the primary color system should be used before the secondary color system. TMCC Green (PMS 583) is a tricky color. For readability purposes, do not typeset entire blocks of text in TMCC Green. Using it as an accent color for text is preferred. Special use: most vendors can color-match to PMS 583, but if color-matching is not available, please contact Marketing and Communications for suitable alternatives. Fun Fact! TMCC’s secondary color system was chosen after extensive focus group studies amongst TMCC faculty, staff and students, as well as community members and stakeholders. Each color represents a collection of positive qualities about TMCC (eg. “Pretty” “Clean” “Safe”). What’s your favorite TMCC color? TMCC | Brand Identity Standards 11