TMCC Strategic Enrollment Management Plan (2017-2020)

19 APPENDIX C Strategies Matrix Strategy: Structure and Systems Lead Goal 1 Goal 2 Goal 3 Customer Relations Management (CRM) Admissions & Records (A&R)   ProgramUnit Review (PUR) Assessment & Planning    Streamline intake and registration processes A&R  Strategy: Marketing and Communications Lead Goal 1 Goal 2 Goal 3 Design and maintain virtual tour Welcome Center  Marketing to target audiences All   Promote BAS programs Marketing, with Business and Emergency Management Systems (EMS)  Strategy: Outreach and Recruitment Lead Goal 1 Goal 2 Goal 3 Hire additional recruiter for non-traditional and adult students Access, Outreach and Recruitment (AOR)  Collaborative partnerships with WCSD through Jump Start Dual Credit and Recruitment Workshops AOR  Work with international agents to recruit students from target countries Academic Advisement  Offer Summer Bridge Program to incoming freshmen AOR    Increase early outreach efforts through GEAR UP and Peer Recruiter efforts AOR 