TMCC Brand Identity Standards

LogoUsage Examples –Do’s andDon’ts In order to maintain TMCC Brand integrity, certain guidelines have been established for how the TMCC logo is used. Please use the following do’s and don’ts as a starting point for logo placement and if you have any questions, please contact Marketing and Communications at marketing@tmcc.edu . Do place the logo on an appropriate contrasted background. Don’t let the logo get lost! Do use an approved department logo created byMarketing and Communications. Don’t add your own department name, catchphrase or other text! Do promote the TMCC brand correctly by leaving the logo intact. Don’t split up the family by separating the elements of the logo! Do use a crisp, high resolution logo file. Don’t make peoplewonder if something’s wrongwith their screen or printer! Do leave the colors unchanged and pure. Don’t try your hand at color-managing the TMCC brand! Do use themost current and approved version of the logo. Don’t go back in time and use unapproved, ancient brands! Do ensure the logo remains proportional and unaltered. Don’t squish, skew, bloat or scale the logo in “creative”ways! Do choose the right logo for the background. Don’t be afraid to showcase the TMCC brand! Do make sure the logo is at least 3/4” tall. Don’t use a shrink ray on the logo! Do leave the logo as-is. Don’t “jazz up” the logowith drop shadows, bevels, strokes or gradients! 3/4” too tiny Marketing and Communications Marketing and Communications Enroll now! Enroll now! TMCC | Brand Identity Standards 9