TMCC Brand Identity Standards

Email Graphics Email graphics are a great way to give your important email a little help and visual interest along with promoting the TMCC brand. Marketing and Communications is happy to help take your project’s existing design and convert it into an email graphic for you to send out at your leisure. Email graphics tend to be a digested version of your project’s content, as well as a smaller graphic (when compared to embedding the entire flyer). Don’t need a whole graphic? Contact Web Services to have them help you set up an e-newsletter instead! Email Signatures Email signature graphics provide a consistent way to showcase the TMCC brand as well as highlight important information about the College. While there are no official guidelines for email signature graphics, it is suggested that you try to remain as professional as possible when constructing an email signature. The inclusion of the TMCC Horizontal logo in your email signature is recommended, so long as the TMCC Logo Guidelines are followed (a typical culprit is the squishing of the TMCC Logo). At the development of this Brand Identity Standards guide, TMCC’s email system is administered through Gmail, and the typical construction of a email signature graphic may look like: Due to the nature of reading blocks of text on screens, it is highly recommended that Sans Serif fonts be used in email signatures, as well as in the body of your emails. Sans Serif fonts help with readability and accessibility issues commonly encountered with fancier, less readable fonts (such as Comic Sans or other handwriting-like fonts). Sans Serif fonts also promote professionalism within the TMCC brand. In some special instances, email graphics have been created to help promote events or special dates on campus, such as the 50th Anniversary. Please note that these graphics are limited in use and should be phased out when the time period has expired. Please see below for an example of a limited-use graphic: TMCC | Brand Identity Standards 35