TMCC Brand Identity Standards

Mascot Guidelines 1. The TMCC Mascot graphic must be used in conjunction with an official TMCC logo (as shown below) and not in place of the logo. 2. Due to the Mascot graphic primarily being used on promotional materials, it is important to note that the graphic itself contains three colors: PMS 583 , Black and White . This can increase production costs. 3. The Mascot graphic may not be broken up, rearranged, skewed, distorted or altered in any way other than resizing proportionally without prior authorization fromMarketing and Communications. 4. Any alterations to the Mascot graphic, including adding accessories, hats, decorations, etc. is not permitted (see below for examples of misuse). 5. Adding text or phrases to the Mascot graphic in chat bubbles or thought bubbles is not permitted. No department, division, club, building, etc. name should accompany the Mascot graphic. Due to the limiting nature of some promotional products, the Mascot graphic is also available in single-color and two-color options, though their use is not encouraged. If you have the budget to produce a three-color mascot, please do ( it looks much better, trust us )! 20 TMCC | Brand Identity Standards