Keeping TMCC Web Content Current
Keeping content current is critical for providing accurate and timely information and services to your audience. One way to build trust with your visitors is to implement a content review process. It takes time, but it is critical to your credibility.
Visitors expect and deserve accurate information on your website, and regular reviews will help keep your content error free. Administrative organization and leadership are key elements of a reliable review process.
As an academic institution, it is logical that misspellings and grammatical errors be avoided at all costs.
Step 1: Build a solid foundation
Gaining support from upper level management will ensure that the web review process is a priority of the department or organization. This will help with leveraging "buy-in" from co-workers.
Web coordinators manage the content review for their office or department. This person works with Web Services to ensure that updated information is presented.
It is the individual pages in your area that will make up the collective sum of your website.
Step 2 : Develop criteria for the review
- Do all links work, and go to the expected page?
- Can visitors successfully navigate their task from start to finish?
- Is the page written in plain language?
- Are there errors in spelling or grammar?
- Does the page duplicate information found elsewhere on your site, or another website?
- Does the page follow your institution's goals and plans?
Step 3: Develop a schedule
All content on your web pages should be reviewed at least four times per year, at a minimum. Place this review on your yearly office calendar. A report out on the review should be a part of the employees yearly evaluation.
Send your web coordinators a list of pages (URLs) before each review cycle, so they know exactly which pages they are responsible for reviewing.
Step 4: Follow up
Inform managers and web coordinators when their updates are posted. Thank your team for their help!
Web Content: Topics for Discussion
The primary goal of TMCC’s website is to recruit and retain students. Keep this goal in mind as you develop your content.
Take Time to Plan
- Take a fresh look
- What are the three most important things your website must do?
- Take time to plan and reach consensus with others in your area. Seek guidance from Web Services.
- Focus on your audience and what they need.
- Who is responsible for what?
- Talk about a content approval process (workflow).
- Identify the owner of the content.
- Content creation is assigned to the person closest to the content.
- Your website content may be divided among many contributors...just make sure one person is ultimately responsible for each piece.
- Build the new responsibility into the content owner's job description.
Feedback, Measurements, and Changing Content
- How will you know if you are providing the right content?
- Who will be in charge of tracking this information, providing reports, etc.?
- Give people a reason to return to your site. Prevent your content from becoming stale and static
Web Content: Quality Checklist
Usefulness & Relevance
- Does the content meet user needs, goals, and interests?
- Does the content meet TMCC goals?
- For how long will the content be useful? When should it expire? Has its usefulness already expired?
- Is the content timely and relevant?
Clarity & Accuracy
- Is the content understandable to users?
- Is the content organized logically & coherently?
- Is the content correct?
- Does the content contain factual errors, typos, or grammatical errors?
- Does the content include all of the information users need or might want about a topic?
- Does the content include too much or too little information about a topic for the context?
Voice & Style
- Does the content consistently reflect the TMCC style?
- Does the content seem to have a style? If so, does the content adhere to it consistently?
- Does the content read, look, or sound as though it’s professionally crafted?
Usability & Findability
- Is the content easy to scan or read?
- Is the content in a usable format, including headings, bulleted lists, tables, white space, or similar techniques, as appropriate to the content?
- Does the content have the appropriate metadata?
- Can users find the content when searching using relevant keywords?