PIO Overview of Services
- External Communications
- Internal Communications
- Media Relations
- Video Services
Working with college departments, PIO creates annual marketing and public relations plans based on department and college goals. This free service includes target audience research, promotions planning and timeline development. Early planning ensures that academic and administrative departments' projects are included in PIO's calendar of projects and completed on time. Please contact PIO early in your planning process.
See Also: College Marketing Services
Editing and Proofing
PIO proofs all documents prior to release to students or the community. This free service is offered on a first-come, first-serve basis. Please plan a 48-hour turnaround.
External Communications and Publications
PIO writes, designs, edits and provides print coordination for all college publications that are intended for students and the community prior to release per the TMCC Administrative Manual. This free service is offered on a first-come, first-served basis.
- TMCC administrative Web page content is reviewed for accuracy, grammar and targeted appeal to audience(s). (see also: Web Publishing Procedures)
- Brochures, flyers, posters, fact sheets, etc. promote TMCC programs.
- Print, radio and television advertisements are part of the marketing mix for college programs and image enhancement. (See also: TMCC Marketing Materials)
TMCC sends a variety of electronic newsletters (e-newsletters) each week. TMCC employees may submit information for inclusion using our online submission form.
TMCC faculty and staff directory (people.tmcc.edu) lists the name, title, address, telephone and fax numbers of college employees.
To build your skills in talking to reporters, PIO provides coaching, including mock interviews and on-camera workshops. We'll advise you on speech, dress and presentation. To arrange a training session, contact PIO. Additional information available.
Each year, PIO distributes hundreds of news releases covering subjects such as national honors, major upcoming events, new degree and certificate programs, success stories and community service projects. Online copies of the press releases are available.
PIO staff also uses emails, meetings and phone calls to interest reporters, writers and editors in feature stories about the college. We will do all we can to secure publicity, but we cannot guarantee media coverage because competition for news space in Northern Nevada is great.
News conferences and media interviews - News conferences represent one way to handle a major announcement of interest to several reporters. In some instances, an interview is requested following our release of a story on a new program or major event. PIO will arrange interviews with the media on your behalf.
Responses to Reporters
PIO fields dozens of media-related calls and electronic queries each quarter, providing assistance on stories, help in arranging interviews, names of experts, etc.
TMCC provides journalists with a searchable database (experts.tmcc.edu) of college scholars and experts.
Contact the public information office to take photographs of college events and activities. Photographs have a variety of uses, including printed and Web publications. Good opportunities for taking photographs include dynamic guest speakers, student organization events, unusual experiments and presentations. Please do not hesitate to schedule photography, even if there is not an immediate need for the photos. Photos are archived for use in future projects. In addition, PIO can take portrait photos of faculty and staff.
Every attempt will be made to accommodate photography needs. Please contact us to schedule photography services. Keep in mind that PIO requests advanced notice for scheduling photography. We recommend a minimum of 48-hour notice.
Media Services Video Support:
- Instructional needs
- Event documentation
- Training video production, such as FERPA training video
- Video equipment loans
PIO Video Support:
- B-roll (video) for news media
- Event special cuts as needed for publicity
- Podcasts/Video for website (video.tmcc.edu)
- Promotional DVDs
- Commercials/Public Service Announcements/Marketing
- Channel 200 readerboard
See Also: TMCC Marketing Materials