Public Information Office (PIO)
TMCC Marketing Campaign
TMCC Marketing Material
TMCC developed a consistent TMCC theme to promote our brand: quality instruction; friendly faculty and staff; cost effective; and pretty, clean and safe facilities. The research also indicated that the college needed to clearly communicate the seamless university transfer option and employers' respect for TMCC programs and graduates. The marketing department created the slogan: "I stand for TMCC" to underscore the satisfaction of TMCC graduates and local employers.
These materials are part of a complete marketing package, including presentation folders, event invitations, sales promotional support, e-newsletters, TV and radio advertisements, and more.
Printed Materials
- TMCC's Flagship Brochure
- TMCC's Branding Research
- TMCC's Brand Color Palette
- TMCC's Viewbook
- TMCC's Schedule Covers: Spring | Summer | Fall
- TMCC's Renovated Home Page
- TMCC's Financial Aid Scholarship Poster
- TMCC's Required Enrollment Steps Flyer
- TMCC's Spring Registration Poster
- TMCC's QUEST Postcard
Television Ads
The following television and radio advertisements were developed for registration and air on a variety of TV and radio stations in the Reno market. To view or listen to an ad, select its link.
Radio Ads
All radio ads are in .MP3 format.
2009
- Hit and Run (Size: 1.2 MB; Run Time: 60 sec)
- Nursing (Size: 1.2 MB; Run Time: 60 sec)
- Worm Farm (Size: 1.2 MB; Run Time: 60 sec)
- Future (Size: 2.3 MB; Run Time: 60 sec)
- Future [Spanish] (Size: 2.3 MB; Run Time: 60 sec)
2008
- Nursing (Size: 3 MB; Run Time: 60 sec)
- Pre-Apprenticeship (Size: 3 MB; Run Time: 60 sec)
- Son Talk (Size: 3 MB; Run Time: 60 sec)
- Hit and Run (Size: 3 MB; Run Time: 60 sec)
Online Ads
2009
2008
Print Ads
2009
2008
Cinema Ads
TMCC at times uses its TV ads for cinema advertising.
See also: