TMCC

Public Information Office

Overview of PIO Services

Marketing Plans

Working with college departments, PIO creates annual marketing and public relations plans based on department and college goals. This free service includes target audience research, promotions planning and timeline development. Early planning ensures that academic and administrative departments' projects are included in PIO's calendar of projects and completed on time. Please contact PIO early in your planning process.

Promotional Items

The public information office produces several promotional items to be used for recruitment activities. Contact us for information and to request promotional items.

Here is a list of some of the promotional items available:

  • Note Cards
  • Fact Sheet Paper
  • Certificates
  • Balloons (helium not provided)
  • Presentation Folders
  • Pencils
  • Pens
  • Stress Balls

Editing and Proofing

PIO proofs all documents prior to release to students or the community. This free service is offered on a first-come, first-serve basis. Please plan a 48-hour turnaround.

External Communications and Publications

PIO writes, designs, edits and provides print coordination for all college publications that are intended for students and the community prior to release per the TMCC Administrative Manual. This free service is offered on a first-come, first-served basis.

  • TMCC administrative Web page content is reviewed for accuracy, grammar and targeted appeal to audience(s). (see also: Web Publishing Procedures)
  • Brochures, fliers, posters, fact sheets, etc. promote TMCC programs.
  • Print, radio and television advertisements are part of the marketing mix for college programs and image enhancement.

Internal Communications

TMCC sends a variety of electronic newsletters (e-newsletters) each week. Contact us for more information.

TMCC faculty and staff directory (people.tmcc.edu) lists the name, title, address, telephone and fax numbers of college employees.

Media Relations

Media Coaching

To build your skills in talking to reporters, PIO provides coaching, including mock interviews and on-camera workshops. We'll advise you on speech, dress and presentation. To arrange a training session, contact PIO.

News releases

Each year, PIO distributes hundreds of news releases covering subjects such as national honors, major upcoming events, new degree and certificate programs, success stories and community service projects. Online copies of the press releases are available.

PIO staff also uses emails, meetings and phone calls to interest reporters, writers and editors in feature stories about the college. We will do all we can to secure publicity, but we cannot guarantee media coverage because competition for news space in Northern Nevada is great.

News conferences and media interviews

News conferences represent one way to handle a major announcement of interest to several reporters. In some instances, an interview is requested following our release of a story on a new program or major event. PIO will arrange interviews with the media on your behalf.

Responses to Reporters

PIO fields dozens of media-related calls and electronic queries each quarter, providing assistance on stories, help in arranging interviews, names of experts, etc.

Photography

Contact the public information office to take photographs of college events and activities. Photographs have a variety of uses, including printed and Web publications. Good opportunities for taking photographs include dynamic guest speakers, student organization events, unusual experiments and presentations. Please do not hesitate to schedule photography, even if there is not an immediate need for the photos. Photos are archived for use in future projects. In addition, PIO can take portrait photos of faculty and staff.

Every attempt will be made to accommodate photography needs. Keep in mind that PIO requests advanced notice for scheduling photography; we recommend a minimum of 48-hour notice.

See Also: Online Photography Policyphotos.tmcc.edu

Video Services

The college has two sources for video support. Depending on your department's needs (see below), please contact Media Services or the Public Information Office.

Media Services Video Support:

  • Instructional needs
  • Event documentation
  • Training video production, such as FERPA training video
  • Video equipment loans

PIO Video Support:

  • B-roll (video) for news media
  • Event special cuts as needed for publicity
  • Podcasts/Video for website (video.tmcc.edu)
  • Promotional DVDs
  • Commercials/Public Service Announcements/Marketing
  • Channel 200 readerboard

College News

Be the Match; an Event to Help People Save Lives

Nursing students are sponsoring a bone marrow registry drive on April 23-24.

Alumni Association Introduces the “Biggest Little Street Faire”

New event will raise funds for first-generation TMCC students.

Calendar of Events

SGA Talent Show Auditions

Monday, April 21
VSTA 206, Dandini Campus

Free Student Workshop: Understanding Student Loans

Tuesday, April 22
EDSN 112, IGT Applied Technology Center