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Posted: Apr 27, 2011
TMCC launches new brand awareness campaign to emphasize its role in workforce development in Northern Nevada
Reno, Nev. – Stressing its importance to job creation and economic recovery in Northern Nevada, Truckee Meadows Community College (TMCC) recently launched a new brand awareness campaign called “TMCC You Complete Me.” The ads, featuring several TMCC students and graduates who have found success in Northern Nevada’s workforce, can be seen and heard on a number of print, television and radio outlets around the region. The brand campaign development is funded by the TMCC Foundation and will run through 2012. In addition, the brand message will be used for college enrollment marketing.
“The importance of a quality higher education system in the economic health of a region cannot be understated and TMCC exemplifies this, whether it’s through preparing students with the tools necessary to succeed in today’s workforce or working with private industry to develop curriculum and programs tailored to their specific workforce needs,” said Dr. Maria C. Sheehan, TMCC president. “This campaign, will increase awareness of TMCC and its vital role in the economic recovery and prosperity of our region. Sheehan added, “We are very thankful for the funding support from the TMCC Foundation for this important marketing effort—it would not have been possible without their leadership.”
TMCC’s two-year programs, continuing education and vocational courses have produced much of the workforce in Northern Nevada. In fact, most TMCC students receive job offers prior to graduation and nearly 95 percent of students remain in Nevada after graduation to work and raise their families. TMCC offers a convenient way for students and professionals to stay up-to-date on what current or prospective employers need.
“Now, more than ever, it is crucial for people to be able to find a quick and affordable means to keep up with the latest technology, brush up on their current job skills, train for a new career or become certified in their current field,” said Dr. Sheehan. “TMCC creates an opportunity for people looking to do just that and we have a long and exemplary track record of working with private industry and businesses to prepare our students with the skills that will help them succeed.”
To find out more about TMCC and their programs, visit www.tmcc.edu.
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