WDCE Summer Course Guide 2014 - page 5

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Plant Field Identification
—Focus onMedicinals
Spend the day outside learning
techniques to recognize specific wild-
growing plants in nature. As you go,
you’ll find out about the medicinal and
general uses of these plants. In addition
to developing a solid foundation in
plant identification skills, you’ll realize a
deeper appreciation of area flora.
9 a.m. - 4 p.m.
Why take a herbal studies
Seventy-five percent of health care
professionals admit their industry was poorly
informed about herbal medicines, according
to the
Drug and Therapeutics Bulletin.
Wildcrafting—Harvesting Local
Medicinal Plants: Redroot
Spend the day outdoors exploring the
ancient tradition of wildcrafting. Learn
how to ethically and responsibly harvest
medicinally important native plants. This
year’s focus plant will be Redroot. Gain
tips on how to preserve and process it
into herbal products. $10 materials fee
9 a.m. - 4 p.m.
Student Success Story :
Osteopath Dr. Newton Yco
“TMCC’s Herbal Studies program
has helped my practice because it
has opened my mind to another side
of medicine: natural medicine. I now
incorporate the herbal remedies I’ve
learned into my osteopathic practice.
Plus the instructors, especially Evert
Broderick and Kim Powers, are great.”
Internet Marketing
Social Media for BusinessCertificate
This certificate is comprised of three
online classes: Introduction to Social
Media, Integrating Social Media in
Your Organization and Marketing
Using Social Media. Discover the
impact social media can have on your
business. Gain a solid foundation in
the myriad of the web’s networking
sites from Facebook to YouTube and
how they can be used to amp up
awareness and loyalty for your product
or service. Explore case studies to learn
what avenues best fit your company,
as well as learn how to avoid common
mistakes. In addition, learn how to
create your own social media site with
the Ning platform and work socially
with Google Docs and calendars so
you can create a more interactive
website. Through building a two-way
communication and marketing strategy,
tap into the power of viral marketing
whether you’re using LinkedIn, Twitter,
blogs or more. Each class is $195 if
registered for separately or $495 when
you register for the complete certificate.
“Wow! Chock full of very useful
information. I thought I knew a
lot about using social media for
marketing already, but I was just
barely scratching the surface.
You’ve helped me a lot with this
– Social media student
Herbal Studies • InternetMarketing
This certificate is comprised of
three online classes: Improve Email
Promotions, Boosting Your Website
Traffic and Online Advertising. Gain
insight into how to better target your
e-news to clients and potential clients
and how to avoid spamming people.
Explore the most effective times and
days to deliver your message and find
out how to make your enews content
more compelling. Become familiar
with web-based tools such as Google
Analytics to better understand visitor
site trends and Google Optimizer to
test different web page versions. Discuss
the importance of bounce rates, top
landing pages, number of visits and
views, and find out the top referral
sites to your website. You’ll learn how
to create a better user experience that
results in easier page navigation and
longer viewing times. Finally, elevate
your busines through strategic online
advertising. Discover key techniques to
attract clients who want your product
or service through using affordable
awareness-building methods. Learn
how to create an effective Google
AdWords pay-per-click campaign
through determining the best keywords,
territory and pricing options. Explore
Facebook’s ability to target your specific
demographic, whether local, national
or international. Discuss the return
on investment and how to compete
effectively against other advertisers.
Each class is $195 if registered for
separately or $495 when you register
for the complete certificate.
TMCC is an EEO/AA (equal
employment opportunity/affirmative
action) institution and does not
discriminate on the basis of sex,
age, race, color, religion, physical
or mental disability, creed, national
origin, veteran status, sexual
orientation, genetic information,
gender identity, or gender expression
in the programs or activities which it
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