WDCECourseGuideWS2014 - page 8

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InternetMarketing • Languages in theWorkplace
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Internet Marketing
Social Media for BusinessCertificate
This certificate is comprised of three
online classes: Introduction to Social
Media, Integrating Social Media in
Your Organization and Marketing
Using Social Media. Discover the
impact social media can have on your
business. Gain a solid foundation in
the myriad of the web’s networking
sites from Facebook to YouTube and
how they can be used to amp up
awareness and loyalty for your product
or service. Explore case studies to learn
what avenues best fit your company,
as well as learn how to avoid common
mistakes. In addition, learn how to
create your own social media site with
the Ning platform and work socially
with Google Docs and calendars so
you can create a more interactive
website. Through building a two-way
communication and marketing strategy,
tap into the power of viral marketing
whether you’re using LinkedIn, Twitter,
blogs or more. Each class is $195 if
registered for separately or $495 when
you register for the complete certificate.
Certificate courses begin Feb. 3.
“Wow! Chock full of very useful
information. I thought I knew a
lot about using social media for
marketing already, but I was just
barely scratching the surface.
You’ve helped me a lot with this
course.”
–Social media student
Share your expertise
with others
Change people’s lives by
teaching them your skill. No
teaching experience is necessary.
Community Education and
WDCE are looking for personal
enrichment and professional
development instructors with
a proven proficiency in their
subject. Visit
.
edu and click on “Teach for Us.”
eMarketingEssentialsCertificate
This certificate is comprised of
three online classes: Improve Email
Promotions, Boosting Your Website
Traffic and Online Advertising. Gain
insight into how to better target your
e-news to clients and potential clients
and how to avoid spamming people.
Explore the most effective times and
days to deliver your message and find
out how to make your enews content
more compelling. Become familiar
with web-based tools such as Google
Analytics to better understand visitor
site trends and Google Optimizer to
test different web page versions. Discuss
the importance of bounce rates, top
landing pages, number of visits and
views, and find out the top referral
sites to your website. You’ll learn how
to create a better user experience that
results in easier page navigation and
longer viewing times. Finally, elevate
your busines through strategic online
advertising. Discover key techniques to
attract clients who want your product
or service through using affordable
awareness-building methods. Learn
how to create an effective Google
AdWords pay-per-click campaign
through determining the best keywords,
territory and pricing options. Explore
Facebook’s ability to target your specific
demographic, whether local, national
or international. Discuss the return
on investment and how to compete
effectively against other advertisers.
Each class is $195 if registered for
separately or $495 when you register
for the complete certificate. Certificate
courses begin Feb. 3.
InboundMarketingCertificate
This certificate is comprised of three
online classes: Introduction to Inbound
Marketing, Content Marketing and
Advanced Inbound Marketing. Have
clients find your business by maximizing
search engines and providing useful web
content that will keep bringing them back
to your site. Find out how your website,
social media and the blogosphere can
work together to increase website visits
and enhance lead generation. Learn the
keys to creating engaging and purposeful
content to best meet your audience’s
needs. Explore visitor data and how it
sheds light on visitor engagement. Gain
deeper insights into user behavior and
and how to track meaningful conversions.
Each class is $195 if registered for
separately or $495 when you register
for the complete certificate. Certificate
courses begin Feb. 3.
Languages in the
Workplace
Spanish-English Translation-Interpreta-
tionCertificate
The Hispanic population in the USA
is growing every day. Translators and
interpreters are in high demand. As a
certified translator, you could start earning
about $30 an hour and work flexible
hours from home. As a proficient Spanish-
English bilingual, develop the knowledge
and skills necessary for translation. To
participate, you must possess a high level of
proficiency in both languages. This course
prepares you for the state certification test.
$30 materials fee
1/25-5/17
S
9 a.m. - 12 p.m.
Griggs
TMCCMeadowoodCenter S300
$599
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